ROKBAK haulers are set to go on display for the first time ever at a North American trade show.
The Motherwell-based manufacturer revealed the RA30 and RA40 machines will be in attendance at this year’s CONEXPO event in Las Vegas from March 14-18.
The firm is bringing one of each model to the exhibition as part of Rokbak’s global expansion plans.
“We cannot wait to get back to CONEXPO and give the RA30 and RA40 pride of place on our stand,” said Rokbak MD Paul Douglas. “We’re looking forward to getting as many attendees interacting with what we’ve got lined up as possible, as well as introducing people to our knowledgeable team who are keen to show off our robust and hardworking haulers.
“Rokbak will be there to show customers first-hand the quality our machines and why we’ve become known as one of the most reliable and trusted articulated hauler manufacturers in the market.”
With sustainability in mind, Rokbak revealed its event booth materials are all recycled or reusable. Two 40ft customised shipping containers, adorned in Rokbak colours, will be used for meeting rooms and product information displays. Following the event, these will be shipped back to Motherwell for reuse at future events.
Product experts will be on hand to discuss the technical capabilities and key aspects of the haulers, with merchandise giveaways and competition prizes up for grabs.
“Rokbak is seeing huge demand for its RA30 and RA40 articulated haulers in the US,” added Robert Franklin, Rokbak’s director of sales – Americas. “The US is leading articulated hauler demand globally with huge infrastructure spend.
“There is a lot of construction activity at the moment around house and road building, so we are keen to meet with customers and potential customers at CONEXPO and discuss how the RA30 and RA40 can help with these projects.”
