HYUNDAI Doosan Infracore (HDI) has announced it is replacing the DOOSAN brand on its construction equipment and introducing its new brand named DEVELON.
The change takes place 18 months after HDI became a subsidiary of HD Hyundai.
DEVELON is a combination of the words ‘develop’ and ‘onwards’. The new name is said to convey the direction of HDI to move onwards to the future through innovation and its intention to change the world with innovative products and solutions.
With the change of brand name, the new DEVELON decal will be used on HDI’s construction equipment.
“Our three construction equipment businesses have already solidified their status as one of the key business pillars of HD Hyundai and have built an unwavering foundation for achieving performance targets and creating synergistic effects among them, amid the rapidly changing global economic environment,” said Cho Young-cheul, CEO of HDI. “DEVELON will lead the future market of electrification and automation to spur growth and continue to be a brand of choice for our customers.”
HDI will also unveil equipment with the new brand name at CONEXPO-CON/AGG 2023, which will be held in Las Vegas in March.
