BOBCAT has announced the launch of a new national version of the company’s BobCARE Planned Maintenance (PM) programme for customer machines in the UK.
BobCARE PM has, until now, only been managed at an individual dealer level, which the manufacturer admitted could not completely fulfil all customer expectations. To overcome this, Bobcat revealed it has worked with the company’s UK dealer network to introduce a new national solution, that keeps all the previous advantages while adding several new benefits including:
- Service support anywhere in the UK
- Fixed costs for the duration of the contract
- Choice of plans with different durations
- Inclusion in lease financing
- Full guaranteed backing of Bobcat
The new version of BobCARE PM is said to offer a ‘unified’ customer experience. Once a plan is activated, it is valid and recognised throughout the UK. As a result, customers can now have their machine maintained at the most convenient dealer branch based on the machine’s current location.
The new plan also ensures that costs are predictable, with the price stated at the start of the contract. This means maintenance costs are resistant to inflation.
Bobcat added that it is also offering various forms of the BobCARE PM plan, which vary from two years and 1,000 hours up to five years and 5,000 engine hours.
The plan continues to include regular maintenance operations and checks as well as Bobcat genuine parts and fluids.
John Christofides, regional sales director for Bobcat EMEA, said, “The UK already has a high adoption of Bobcat’s Protection Plus extended warranty scheme with an 84% take-up rate. We recommend the combination of BobCARE PM and Protection Plus as the best possible way to take care of a customer machine. This means that customers are backed by Bobcat in every possible way and therefore keeps downtime to an absolute minimum and maintains the highest possible value for the machine.”
Corbin Braithwaite, Bobcat service manager for UK, added, “Customer expectations are continuously shifting from ‘owning a machine’ to ‘care-free usage’. With the new national BobCARE PM plan, we are taking these trends into account, reflecting the need for flawless customer experience and dealers’ need for a simple and easily manageable offering.”
Bobcat dealers will offer the option of a BobCARE PM plan when a customer buys a new loader, excavator, or telehandler. For customers choosing the leasing option for their machines, it is possible to break down the cost into periodical payments. For those who change their minds after they have completed their machine purchase, there is also an option to activate BobCARE PM up to three months after the purchase of a Bobcat machine.
