ROKBAK recently welcomed CrossFit athlete Ali Crawford back to its Motherwell factory to celebrate the brand’s first anniversary.
Ali caught the eye during the streaming of the Rokbak launch event in September 2021. In the latest video, she can be seen putting an RA40 through its paces.
Initially chosen to reflect the ‘tough, powerful characteristics and values’ she shares with the Rokbak brand, Ali has gone on to enjoy even greater success over the past year, officially becoming the world number one in her age category after appearing at the CrossFit Games in Madison, Wisconsin, USA last month.
“Even though I’m in my forties now, I feel like I’m getting stronger and fitter every year, rather than older,” Ali said. “So, I can definitely relate to another Scottish champion that is in better shape than ever after 80 years of continual improvement and hard work!
“These impressive machines and what they stand for, how robust and reliable they are, really align with me as a person — I feel like the human version of an RA40!”
Despite living relatively close to the Rokbak factory, Ali had no previous experience with articulated haulers, so found the first video shoot an enjoyable and eye-opening experience. “I hadn’t known what to expect but it turned out to be so much fun,” she added. “I had a brilliant time, doing various fitness exercises around the machines to help illustrate their qualities was amazing.”
CrossFit encapsulates different types of exercise such as running, swimming, and gymnastics. It combines strength, cardio, and agility.
“Even though the haulers are big, they have a unique agility, and that’s exactly how I need to be as an athlete,” Ali explained. “It takes me back to my training, where I need to be fast, strong and agile to be successful. And, like the Rokbak machines, I also have to be adaptable to perform at my best in different environments.
“It’s great to see one of Scotland’s big companies doing so well on the world stage. We’re such a small nation, but there is so much history and success here. When I was competing in Madison, I knew the whole Scottish family was behind me, and it gave me an incredible lift. There’s always pride and pleasure when someone from here achieves something great on the world stage — it inspires hope in everyone.”
