‘Bigger and better’ FINROCK22 to build on success of inaugural event

FINNING has confirmed the return of FINROCK, the firm’s virtual interactive expo and conference.

FINROCK22 returns to screens on November 24 following last year’s inaugural event, which attracted an audience of 1,000 customers and industry colleagues.

In line with feedback from last year, Finning revealed it has expanded the live interviews and debates taking place on FINROCK TV, which will address the topical issues and challenges facing customers. This includes sessions on getting the most out of machine assets through condition monitoring and tailored servicing.

FINROCK22 also gives customers the opportunity to ask a panel of experts about key topics such as fuel efficiency, safety, and operator training.

This year, two new customer zones are being added. The first, a ‘sustainability zone’, will provide an insight into the systems, approaches, and products that are available to help them reduce emissions and improve the environmental performance of their operations.

The second new zone will focus on aftermarket expertise, products, and services Finning provides to customers. It includes a spotlight on engineering expertise, as well as a look at the role asset conditioning monitoring plays in keeping machines fully operational.

“Over the last few years, we, alongside many other firms, have developed new and exciting ways to interact with customers,” said Peter Seaman, head of customer experience and marketing at Finning. “FINROCK is a prime example of this and gives us a unique and innovative way to get closer to our customers so we can understand the issues that are important to their business success as well as their needs and challenges.

“We can then, as a supplier and partner, tailor the right level of expertise and support they need.

“We’ve spoken to customers who took part last year and what they valued most was the opportunity to hear from experts across the industries they work in. One of the biggest talking points last year was around the ‘demolition debate’ that brought together the biggest names – and characters – from the sector to discuss issues pertinent to both contractors and operators such as the transformation to deconstruction and in driving more sustainable practices in the sector.

“So, this year, we’ve extended the live TV sessions and widened out the discussions on other hot industry topics, such as the role of technology in digitising construction and waste industries, and how we’re working closely with our customers to support them in meeting their own sustainability ambitions.”

The equipment showroom also returns, giving visitors experience with different machines. As well as attending talks and demonstrations, visitors can browse opportunities at the careers fair and network with other attendees.

Registration for FINROCK22 is free. You can register your place at FINROCK22 here: Finrock.live