SPEEDY has agreed a new 12-month partnership with DIY influencers The Restoration Couple to support the launch of the business’s new consumer tool and equipment hire offering.
The move, described as a ‘first of its kind’ in the hire sector, aims to drive consideration of tool and equipment hire among DIYers and build awareness of its products and services.
Speedy explained the partnership will focus on a series of content by The Restoration Couple as they take on a DIY build of a cabin on their Gloucestershire farm, and forms part of a multi-million-pound marketing campaign to promote tool hire, the Speedy brand and the company’s UK-wide partnership with B&Q.
Tim and Jo Martin – The Restoration Couple – have amassed 43 million views on YouTube since they began producing DIY content in 2013. Without professional trade experience, their videos show the duo taking on building, carpentry, gardening, and decoration projects.
Guy Maddock, group marketing director at Speedy, said, “This pioneering new partnership supports one of the most loved DIY content creators and connects Speedy with homeowners at a scale and level of integration that no hire company has done before. It’s the first influencer partnership of its kind in the hire sector. The Restoration Couple have a large and loyal following of DIYers and small traders and will play a huge role in building awareness of our brand across the consumer market.
“Plus, Tim and Jo’s tutorial-led content style will effectively answer the ‘why hire?’ message – influencing DIYers to hire tools for taking on jobs themselves or save money on big-ticket pieces of equipment.”
Tim Martin of The Restoration Couple added, “It’s important that any brand we work with is immediately relevant to our channel and can offer our audience real value with their products. Speedy is a natural fit for us. Tool hire could play a huge role in DIY and we want to show our followers the value it can offer.
“The channel sponsorship ultimately helps us to dedicate more time tackling our huge new farm project, and to capture it all for our audience to enjoy.”
