Rokbak adds to US dealer network

MOTHERWELL-based articulated hauler manufacturer Rokbak is expanding its North American presence even further after signing up a new dealer to service customers across Kansas and Missouri.

State Tractor & Equipment (STE) is the latest business to join Rokbak’s dealer network and will represent the brand from its head office in Kansas City, and dealer office in Brookline, Missouri.

“We’re really looking forward to getting the machines out working with our customers – we’ve got two RA40s due in soon,” said Joshua Badder, director of sales at STE. “Not only do we like their new name, design and colour, all of which helps them stand out from the rest, but the robust build is just what our customers have been demanding.

“Although customer service has long been our number one priority, they are much happier when ultra-reliable machinery like the Rokbak equipment ensures they don’t see us too often!”

The partnership comes at a time when Rokbak is engaged in stepping up its investment in important territories worldwide, and North America in particular. For STE, which supplies heavy equipment to customers in the mass grading, demolition and construction sectors, the deal has enabled the ‘timely’ closing of a gap in its offering.

“We are currently doing particularly well with excavator sales, and many of those customers have been asking for a good off-road truck to accompany them for a while now – it’s the obvious next step,” Joshua Badder added. “So, partnering with Rokbak has not only cemented our portfolio as we strive to gain market share, but will be of great benefit to our customers too.

“They are enjoying strong demand from the local market at the moment, with many large excavation jobs underway across both states, including infrastructure projects such as a large levee job and the new terminal at Kansas City International Airport to name just two.”

Robert Franklin, director of sales, Americas, at Rokbak, said the deal has been finalised at a ‘very opportune time’. He added, “The global articulated hauler market is expected to grow by around 10% during 2022, and about half of those 9,000 or so machines are likely to be sold in North America. So, securing a well-established and experienced player like STE to represent the brand will put us in a very strong position from which to fully harness the incredible potential of Rokbak haulers in this region.”