JCB launches new platform to ‘transform’ the way customers buy equipment

JCB has announced the launch of a new online marketplace tipped to ‘transform’ the way customers can buy equipment.

The new store – – allows customers to search for JCB plant and equipment within one centralised platform and view all machines available from their local dealer.

The system is said to offer four times as many machines for online order than was previously possible and the site will display exact specifications and dealer specific pricing.

JCB started to sell machines online for the first time in its history in May 2020 to support businesses with their plant requirements during the first Covid-19 lockdown. A select range of compact equipment was available for direct delivery.

The machines available to purchase via the new store include mini-excavators, site dumpers, vibratory tandem rollers, and JCB Access ranges along with a selection of light equipment.

JCB UK and Ireland sales director Steve Smith said, “Online ordering of JCB equipment has proved to be extremely popular. The JCB Store marks a significant evolution of the concept with more machines, more options, and more insight available.

“We have invested heavily in creating a high-quality platform tailored to the needs of an evolving market and a new generation of customers. It capitalises on the support and expertise of our unrivalled dealer network and gives customers all the information they need in one centralised platform. It will transform the way our customers order JCB machines and makes access to our range of equipment simpler than ever.”