ROKBAK is celebrating a double success after securing accolades in both the Marketing and Young Person of the Year categories of the CeeD Industry Awards 2022.
CeeD is a national body that supports a range of industry sectors in Scotland, bound together by an aspiration to improve operational efficiency, effectiveness and profit through peer-to-peer knowledge exchange.
The awards dinner, held at the Hilton Hotel in Glasgow, recognised the achievements of a number of businesses across the country.
Rokbak’s entry for the marketing category focused on the company’s global rebrand campaign. The manufacturer’s marketing team helped devise and drive the campaign – which included feedback from both dealers and customers.
“Rokbak’s rebrand campaign was of huge importance for our company,” said MD Paul Douglas. “The campaign had to connect to our dealers and customers, and it did so on so many levels. It really grabbed the attention of the various media streams about the reliable haulers we are manufacturing from our plant in Motherwell.
“The campaign was expertly conceived and delivered through incredible Rokbak teamwork. The project touched every area of the business and you could really feel the pride and passion from our team members. It took a significant contribution from all functions in making the rebrand so successful, and that they have now been officially acknowledged by CeeD with this award.”
Rokbak’s Rhys Dingwall (19) was named CeeD’s Young Person of the Year at the same ceremony. He joined the business through its partnership with North Lanarkshire Council’s No Limits Scheme. The initiative is linked to the Supported Employment Scheme, which matches jobseekers who have additional support needs and/or disabilities to recruiting companies.
Rokbak revealed Rhys has been a real asset to the business, especially to the paint shop team, taking on every task with enthusiasm and enjoying the challenge of learning new skills. Since coming on board, Rhys has undertaken a range of activities – from washing trucks and valeting cabs to masking and paint finishing. Having joined the business for a fixed term of one year, it is planned that he will be offered full-time employment.
“I am thrilled that Rhys has won CeeD’s Young Person of the Year award,” said Paul Tierney, HR director, Rokbak. “Since joining Rokbak he has proven to be a real talent for the company and I know that his work is greatly appreciated by his colleagues from the Paint Shop team – Rhys has a great future ahead of him.”
Another Rokbak employee, Ross Mitchell, was shortlisted for the Young Person of the Year category. Ross (23) joined the company in 2017 and has worked with the new product introduction teams, helping to implement quality processes and inspection documentation for the firm’s haulers being distributed around the world.
Ross also manages the customer concerns database and achieved internal auditor certification in both Quality and Environmental ISO standards. He has joined Rokbak’s internal audit team, while also continuing to study for his engineering degree.
