Rokbak uses Florida summit to outline North America expansion plans

Former US vice president Mike Pence and Rokbak MD Paul Douglas. Image credit: Christopher Dilts / AED

MOTHERWELL-headquartered Rokbak enjoyed a major presence at this year’s Associated Equipment Distributors (AED) summit, held in Florida, where the company met with potential and existing dealers.

Rokbak’s team, including MD Paul Douglas, attended the event at Disney’s Orlando Coronado Springs Resort. With a ‘healthy order backlog’ in North America and amid ‘universal praise’ for the company’s new-look haulers, the manufacturer revealed it used the opportunity to meet with North American dealers, updating them following the business rebrand last September.

There were also discussions around the company’s plans to expand across North America in 2022.

Paul Douglas said, “North America has always been a strong market for us, but following the rebrand we’ve seen accelerated demand so we’re looking to do even better in 2022. There has been so much interest in our products here, for the strength, reliability and effectiveness they bring to projects so we’re rolling out an exciting new plan to ensure our customers can add Rokbak haulers to their projects.

“The AED Summit is an important feature of the North American equipment industry’s annual calendar and it provided us a great opportunity to meet with new and existing dealers. We already have some great partners in place, and we are aiming to build our representation in 2022 in the territories where we see opportunities for growth.”

Rokbak’s team met with dealers Shafer Equipment, Rasmussen, Easton and RECO Equipment. For the summit’s closing night dinner, Rokbak was a Gold Sponsor, giving the company and its dealers a VIP presence at the gala event, which included a speech from former US vice president, Mike Pence. Mr Pence was later joined on stage by AED president and CEO Brian P. McGuire for a Q&A session with summit attendees.