Hitachi appoints preferred finance provider for UK customers

HITACHI Construction Machinery UK has appointed Walbrook Asset Finance as preferred finance provider for HCMUK customers.

Walbrook specialises in providing finance, hire purchase and operating lease financing to sectors including construction, demolition, transportation, logistics, mining, and manufacturing.

The partnership will be branded as ZAXIS Finance, which shares its name with Hitachi’s 1-90 tonne excavator line-up.

Mark Turnham, national sales director at HCMUK, said, “Following a vigorous tender process, we are delighted to have appointed Walbrook Asset Finance as our finance partner. They bring with them a team who have many years of experience within our industry and who share the same passion and drive for the Hitachi product as we do, allowing us to offer even higher levels of customers service than before.”

Chris Smith, head of sales at Walbrook Asset Finance, added, “Both Walbrook and Hitachi Construction Machinery share the same ethos that the customer always comes first. Both businesses enjoy a first-class reputation for service levels, high-quality products and, most importantly, putting what the client wants at the forefront of everything. We are passionate about the success of this relationship and the important role it plays in empowering customers to purchase a ‘solution’ as opposed to just a ‘product’.”