Mecalac appoints new regional business manager for UK and Ireland

Mike Poxon

MECALAC has appointed Mike Poxon as regional business manager for the UK and Ireland.

With more than 30 years’ experience in the construction equipment sector, Mecalac said Mike is ‘widely regarded for his knowledge, insight, relationships and proficiency’.

Prior to joining the manufacturer, he was involved in the pan-European development of Honda Motor Europe’s power products distributor network. His career has also included senior roles at a global construction plant manufacturer, driving sales, developing distribution networks and coordinating customer support in the UK, Europe, Latin America, the Middle East, Africa and Oceania.

In his new role, Mike will be tasked with working with Mecalac’s dealer network in the UK and Ireland to build relationships, drive growth, and increase market share.

He said, “As the sector begins to bounce back from the challenges of the Covid-19 pandemic, it’s an extremely exciting time to be joining the Mecalac team. A leading name in the compact equipment marketplace, Mecalac is renowned for its innovative product portfolio, globally acclaimed for each model’s capability and performance.”

Paul Macpherson, commercial director at Mecalac Construction Equipment UK, added, “With unparalleled market experience, Mike will prove a hugely valuable addition to our team. His passion, enthusiasm and expertise will help to drive long-term growth and customer loyalty across the UK and Ireland.”