Bell finds online solution for promoting pre-owned equipment globally

BELL has announced that pre-owned equipment from the manufacturer can now be shopped for online via a dedicated website,  

The website groups machinery according to industry and provides photographs and detailed information about each machine, including brand, year of manufacture, hours worked, location, selling price and contact details of the organisation selling the machine.

This information can be used to refine a search, while customers can also generate an enquiry directly from the website. 

Doug Morris, Bell Equipment’s MD: Europe, Middle East and Africa, who has overseen the project, said, “Previously our efforts were localised, and we wanted to create an online solution to promote our pre-owned equipment globally. The website gives Bell operations, and dealers should they wish, access to a fully integrated platform to advertise their pre-owned Bell machines. This means that customers around the world can shop all the pre-owned equipment we have available from one user-friendly and convenient website. 

“We are thrilled with the result because it gives the group flexibility that did not exist before. For example, Bell UK can now sell its stock in South Africa or through our entire dealer network, and vice versa. The platform gives us the ability to easily manage an integrated internal stock system, upload to our website as well as publish to an external service provider to advertise internationally.”