A-Plant rebrand to Sunbelt Rentals complete

TODAY (June 1) marks the official launch of A-Plant’s rebranding to Sunbelt Rentals in the UK and Ireland.

The rental giant said the move is the culmination of a strategic review that involved consultation with more than 2,000 employees and customers. The Sunbelt Rentals brand will operate across 195 locations and all 18 of its existing specialist divisions have been aligned as part of the process.

The business said that over the coming months, Sunbelt Rentals will be implementing a range of new processes and technology driven enhancements to its customer offering. The company is also planning to launch its 2025 Sustainability Strategy in the UK.

Andy Wright, CEO of Sunbelt Rentals in the UK said, “We’re the largest rental company in the UK and no one matches the solutions we can offer to our customers. We’ve got an unrivalled range of specialisms, equipment and services, the scale of which only becomes clear to our customers when you see them all under one brand.

“We’re making a significant investment in our equipment fleet and business operations as well as continuing our ongoing investment in our people, so that we continue to build fantastic teams of highly engaged employees, who in turn will deliver great service to our customers.

“Through our team of empowered, engaged and motivated experts we have a shared mission – to deliver a world class rental experience. We believe that by rebranding the business to Sunbelt Rentals and by bringing together of all of our specialist businesses into one joined up group of complementary rental offerings, we are able to create the platform to be able do this.”