JCB Finance makes charity pledge to mark 50th birthday

Paul Jennings with the micro excavator

JCB Finance has announced plans to raise £50,000 for the NSPCC to mark 50 years in business.

The lender to the UK’s construction and agricultural industry has pledged to raise the money for the children’s charity via a series of fundraising activities throughout 2020.

To starts things off, JCB Finance is donating a JCB 8008 micro excavator to be auctioned online, with all proceeds going to the NSPCC.

JCB Finance MD Paul Jennings, who has worked for the firm for 41 years, said, “As we turn 50, we want to say a special thank you to our customers and dealers for their trust in allowing us to handle billions of pounds over the years on their behalf. Some businesses have dealt with us for three generations, which reinforces our belief that our efforts are trusted as knowledgeable partners.

“There have been radical changes to the way business is done over the past half century but the core mission of JCB Finance has remained the same: to support JCB customers with fantastic finance options with speed, efficiency and fairness.

“Throughout our history, we’ve made sure that we keep the personal touch and even with today’s digital world, we are committed to having ‘boots on the ground’. Customers can choose how we serve them, whether direct, on-line, via the JCB dealer network or our team of Specialist Managers in the field.”

Last year, JCB Finance celebrated a major milestone when, for the first time ever, the amount being lent to fund the purchase of machines broke through the £1 billion barrier.

JCB Finance’s auction for the JCB 8008 Micro Excavator goes live for pre-registration from February 12 and bids can be placed online from March 12. Visit to pre-register and make your bid. The winning bidder will be announced on April 23.