Hyundai appoints new European MD

Sungwoo Lee

HYUNDAI Construction Equipment Europe (HCEE) has appointed Sungwoo Lee as its new managing director.

He has been with the Hyundai group for over 20 years and succeeds J.H. Chun, who is returning to Korea to lead the international marketing team.

Hyundai said Sungwoo Lee is already familiar with the European organisation and has a good understanding of the dealer network, market requirements and culture, having worked as a construction equipment sales manager in the European subsidiary from 2005 until 2009.

Sungwoo Lee said, “At HCEE we are striving to become a top player in the worldwide construction equipment business. In a stabilising European market, we wish to grow our market share in a sustainable and profitable way.

“Growth in our market share will lead to higher brand visibility. Growth in the quality and quantity of both our organisation and dealer network will be our primary goals to achieve this. We will continue to focus on the 3 E’s: Embrace our dealer network, Excel in what we do and Engage our internal teams.”