JCB lands mammoth £75m Loadall order

L-R: Watling JCB MD Richard Telfer, Ardent CEO Jeremy Fish, and JCB MD global major accounts Yvette Henshall-Bell

JCB has secured a record £75 million order for Loadall telehandlers.

Ardent Hire Solutions is investing in 1,100 Loadalls, ranging from the 525-60 through to the 550-80. The deal is the largest single order for Loadall telehandlers ever placed by a UK customer.

Ardent is also buying a fleet of 3CX backhoe loaders, rough terrain fork lifts and 7T Hi-Viz site dumpers.

Yvette Henshall-Bell, JCB’s group MD global major accounts said, “We are delighted to secure this major order from one of the UK’s leading plant hire companies. It shows great confidence in JCB machinery and also in the wider construction sector which Ardent’s plant hire business supports. JCB has worked closely with Ardent for a number of years and it’s testament to the quality of our range of Loadalls and safety credentials of our site dumpers, as well as the world-class service back-up, that we’ve secured this valuable business.”

Anuj Patel, head of marketing at Ardent added, “This latest acquisition further strengthens Ardent’s telehandler fleet which is the largest available in the UK today. The availability of advanced technology and telematics on the entire fleet was critical for us when specifying JCB machines. For Ardent clients, the knowledge that we are working closely with our supply chain to provide solutions that increase productivity, reduce their costs and, most importantly, reduce their on-site risk gives great reassurance. We are stepping away from the plant hire norm and offering a service that sparks real change in the market.”