Young Plant changes name following rebranding exercise

YOUNG Plant Sales has been renamed Molson Young Plant Sales as part of a rebranding exercise undertaken by the Molson Group.

The company said customers can be assured that the name change will have no bearing on their contacts at the Doune-headquartered business. Young Plant has had a busy 12 months with the opening of a new depot in Inverness, the addition of several new brands, and the ending of its long-running dealership agreement with Hyundai.

Brian Young, Molson Young Plant Sales MD said, “Since the acquisition (of Young Plant Sales) by Molson Group in 2016, we have been anticipating this rebrand. Although some may see this as a big change given our 40 years as simply Young Plant Sales, the new name just reinforces the investment in customer service, such as our new Inverness depot, and the increased breadth of our product range – Sennebogen, Terex Ecotec and Kobelco – that being part of the Molson Group has allowed us to achieve.

The new Inverness depot

“Customers have already benefited from our ability to hold more stock, allowing for a smoother and faster supply of machines as well as our increased footprint thanks to our new Inverness depot which is already performing better than expected. We are looking forward to expanding further into the recycling and materials handling markets in Scotland with the Terex Ecotec and Sennebogen brands, which are recognised as best in class.”

Molson Group said it decided to rebrand all companies within the group following “significant expansion” in the breadth and depth of its product offering. The objective is to align all organisations under the Molson brand and provide a “clear proposition” of the group’s capabilities, whist still maintaining each unit’s unique identity.

The rebranding exercise will be rolled out across the Molson Group throughout Q1 of 2019. A&Y Equipment Sales has already been renamed Molson Compact Equipment.

Other changes will include Finlay Group (Terex Finlay dealer for England and Wales) being renamed as Molson Finlay; Aggregate Processing Services (APS) becoming Molson Washing; and the creation of a specific brand called Molson Used to showcase its selections of used machines.

Jonathan Wilson, Molson Group joint MD said, “2018 was a fantastic year for the group and the rebrand is simply about bringing it all together. As a group, we are in a unique position in the market because of the breadth of products and services we are able to offer. This rebrand comes in as we continue to invest in our business, with our Inverness depot already performing well and excitement at the new ranges of products available to offer, 2019 is set to be another huge year both in Scotland and across the Molson Group.”