UNITED Plant Services has introduced a new corporate identity to coincide with the firm’s investment in new service vans.
The asset management specialist said it has embarked on a “brand journey”, designed to reveal a “strong and bold new look”.
Managing director Greg Mulhearn explained, “Our contemporary brand concept is based on a shield and has been designed to resemble United Plant’s ability to ‘protect’, ‘defend’ and ‘armour’ customers’ assets, whilst also having an important safety meaning to our employees and engineer network.
“The definition of a shield was a natural choice when it came to the design. It demonstrates how we protect, by taking precautions to ensure safety; defend, by maintaining and preserving customers’ assets; and armour, by ensuring a ‘no compromise’ approach to guarding and safe working across all of our team.”
United Plant has invested in a new fleet of metallic grey vehicles featuring the strapline – Asset Management.
Greg added, “As we continue on our journey, our strapline ‘Asset Management’ describes United Plant’s strengths and capabilities to deliver an enhanced service offering. Furthermore, in line with our company’s safety strategy we have also developed our own safety logo, which will play an instrumental role in our culture of driving safety and best practise.”
