Reeves named Hyundai regional sales boss

Tony Reeves

TONY Reeves has been appointed UK and Ireland regional sales manager for Hyundai Construction Equipment Europe (HCEE).

Hyundai said he has more than 30 years’ experience in the construction equipment sector, having previously worked for SLD Pumps, Bobcat, Clarke Equipment in New Zealand, and Miller UK.

Mr Reeves will be based at Hyundai’s regional office in Bracknell and he will be responsible for driving the firm’s strategy for the UK and Irish market. He said, “I come to Hyundai with a positive attitude and lots of experience. I’m starting from a great position, with a strong and stable distribution network, along with a comprehensive range of quality excavators and wheel loaders.
“I am really pleased to be here and very much looking forward to the challenge and working with the UK team and dealers to improve further the customer experience of Hyundai construction equipment.”
HCEE managing director Alain Worp added, “We are extremely pleased having found a new sales manager for the UK and Ireland regions. The UK and Ireland regions are of utmost importance for Hyundai Construction Equipment where we have held high market shares over the years.
“The experience which Tony brings is of huge added value and we are confident that Tony can build further on Hyundai’s expansion strategy. In Hyundai’s current dynamic times with lots of challenges ahead we are proud to have him on board.”