CASE Construction Equipment has revealed three “striking” new vehicle liveries, two of which came from competitions.
The new designs were created respectively through the CNH Industrial Design Centre, a competition for European design schools and a Facebook competition for members of the public.
Case said the two competition-winning designs overlay the new, official Case livery that was announced earlier this year. This livery features a dark grey colour on the lower part of the machines with reflective white colouring above, ‘CASE’ lettering in the same font as the brand logo, and a new ‘Power Abe’ metallic badge.
Six European design school, including Glasgow School of Art, were invited to submit liveries for the new G Series wheel loaders, The winning design came from Edoardo Vetere and Luca de Maria at the Istituto d’Arte Applicata e Design (IAAD) in Turin, Italy. They painted a giant yellow hand on the wheel loader’s rear bodywork against a contrasting background of graphite gray-black.
The prize for the winning entry is a paid internship and scholarship at CNH’s Industrial Design Centre.
The public competition was opened on Facebook last November to residents in the UK, France, Germany, Italy and Spain. The winner was announced as Stefano Scardovi, from Ravenna, Italy. His livery features an elephant, which Case said suggests the wheel loader’s “robustness and load-lugging ability”. The lower part of the elephant’s trunk is painted on the vehicle’s bodywork and the upper part of the trunk is formed in three dimensions by the vehicle’s curved exhaust pipe.
The judging panels of both design competitions were headed by the director of the CNH Industrial Design Centre, David Wilkie, a graduate of the Charles Rennie Mackintosh School of Art in Glasgow.
David said, “We were genuinely impressed by the quality of the entries. They showed great imagination, creativity, and enthusiasm for CASE’s products. The best designs combined a sense of fun with strong visual clues about product character.”
