VOLVO has supplied Aggregate Industries with two distinctive pink pavers to help raise awareness of cancer research.
Both sides of the P6870C ABG machines feature a blue and pink cancer ribbon. The idea for the pink livery design came from Aggregate Industries’ national plant manager Craig Flowers and Volvo CE EMEA’s road machinery product manager Kevin Peck.
Craig Flowers explained, “Everyone knows someone who has been touched by cancer in one way or another. If our pavers result in just one person going to the doctor for a check-up, then it’s worth it.”
The pavers are part of a ten-unit order for Aggregate Industries, with the pink wrapping set to remain in place for about a year operating on a wide variety of projects around the country.
David Munns, sales director of Volvo CE GB added, “It’s not every day you’re asked to paint a paver pink. Social responsibility is a common value of Volvo CE, so we jumped at the opportunity to support Aggregate Industries and cancer awareness.”
