Finning to host “landmark” heavy equipment auction

CAT & IronPlanet release image
Enda Eiffe (left) and Felipe Fernández-Urrutia Massó

A “landmark” auction of heavy equipment will take place in April which organisers predict will “reinvent” the concept of unreserved public auctions in the UK.

IronPlanet and Cat Auction Services have launched the inaugural European Unreserved Public Auction.

The event, to be hosted by Finning, is scheduled for April 20 at Rockingham Motor Speedway. It will be the first in a series of quarterly auction events held in locations across the country.

The on-site auction will be supported by IronPlanet’s online marketplace, meaning bidders from anywhere in the world can take part in real-time.

The auction will feature Cat equipment from Finning, as well as machines from other dealers, rental customers and construction firms.

Each machine will be backed by IronPlanet’s IronClad Assurance equipment inspection certification and inspection reports, which detail and guarantee the condition of the machine. to buyers.

Felipe Fernández-Urrutia Massó, Vice President of European sales at IronPlanet said, “We are delighted to announce our first Cat Auction Services live onsite unreserved auction in Europe and the opportunity to work closely with Finning, the world’s largest Caterpillar dealer.

“Attendees will be able to see the machines in operation live during preview in order to assess their qualities before they bid. In addition, bidders can review inspection reports on IronPlanet ahead of the sale.

“We are able to use our cross-platform capabilities of online at for equipment preview and inspection reports and on-site where bidders can come and kick the tires, should they want a closer look.

“We believe that this hybrid approach to the auction format meets the requirements of all buyers.”

Enda Eiffe, business unit manager, equipment solutions division at Finning added, “The intention is to run the auctions on a regular basis and ultimately, we want buyers to be happy with their purchases and know that these events will be a great place to buy quality used Cat equipment in the future.”