Case expands UK dealer network


Case Construction Equipment has added Coates Plant Sales to its dealer network in the UK.

Based in Talke, near Newcastle-under-Lyme, Coates will cover Cheshire and Denbighshire and will offer the full range of Case machines from mini to heavy-line.

Coates Plant Sales is a family-run company selling a wide range of new and used plant and commercial vehicles worldwide. At its inception, the company dealt solely in machine dismantling before expanding into sales of used equipment in the late 90s in response to demand from its customer base. To further expand its offer the company felt the time was now right to move into sales of new plant machines.

Richard Parry, sales manager for Coates, said, “Case machines have an excellent reputation and we wanted to work with a global manufacturer that could offer our customers the complete package – an extensive range of class-leading machines together with excellent support and back-up, which is exactly what Case can provide.”

Interest from Coates’ customers has been high, with numerous orders for new machines placed within the first weeks of opening.

Scott Freeman, Case business director for UK and Eire, said, “We are delighted Coates are joining us as it is clear they are a company which is highly regarded locally, possessing all the right qualities and levels of professionalism to make this venture a great success for both of our businesses.”