Case appoints another new dealer

Les Bailey_sales and service manager of Johnsons of Cheadle
Les Bailey

CASE Construction Equipment has added another new dealership to its growing UK dealer network, with the appointment of Staffordshire based Johnsons of Cheadle, its fourth appointment in nine months.

Established for more than 20 years, Johnson of Cheadle is a family run business,which already has a strong relationship with the Case brand through their existing franchise with Case IH. This new venture will be supported by a dedicated sales team, backed up by fully-trained services technicians and spare parts support from their Staffordshire depots in Cheadle, and their latest site in Eccleshall.

Les Bailey, sales and service manager of Johnsons said, “Our decision to work with Case was a very easy one. This is a premium brand that offers a wide range of exceptionally well-built, reliable machines, equipped with the latest fuel efficient technology, at highly competitive prices. With our experience and local market knowledge we are confident we can grow this brand across our region. We have an excellent reputation and established base to work from, combined with experienced, highly trained staff, who can offer first class support.”

Scott Freeman, business director CNH Industrial Construction Equipment for UK and Eire said, “I am extremely pleased with the appointment of Johnsons. Historically we have not had a strong representation in this important area, and now we can give customers the option of the full range of Case equipment backed with a good service offering from a strong established dealer.”