Case appoints new UK dealer

David Cowan, Alwyn Cowan, and Andy Blandford Head of the CNH Industrial Construction Equipment business in Europe, Middle East and Africa (EMEA) region, and Scott Freeman Business Director for Case Construction Equipment UK and Eire.

CASE Construction Equipment has announced the appointment of a new UK dealer

Northern Ireland based Cowan Bros will offer a full range of Case machines, together with parts and service support from their new site in Mallusk, Belfast.

The new collaboration was officially signed at Case’s Customer centre in Paris, coinciding with the recent launch of the company’s new F Series range of compact wheel loaders.

As part of their commitment to this new collaboration with Case, Cowan Bros will have four salespeople to effectively cover the territory, who will be supported by the company’s existing team of engineers, and dedicated parts staff.

“The feedback we received from existing Case dealers and customers about the products, their reliability, quality and fuel efficiency, was outstanding, and made our decision process very easy,” said David Cowan, Managing Director of Cowan Bros. ”Case is a premium construction equipment brand, our aim is to look after existing customers and to rebuild the success of the Case brand in this territory. We will provide 100%, support to this brand.”

Scott Freeman, Business Director for Case Construction Equipment added, “I am extremely pleased with the appointment of Cowan Bros. Northern Ireland will now be a strong focus area which Cowan Bros will cover and is extremely important for the development and growth of the market share for Case. Cowan’s will enable Case to grow and truly show the customers the excellent benefits of the wide range of products we have, fuel efficiency and product reliability in particular.”