MAKING a welcome return to ScotPlant this year is Hewden, who will be displaying their cabin vinyl wrap for site accommodation units.
Having listened to customer feedback, which revealed they were interested in branded accommodation units, Hewden teamed up with a Midlands-based creative agency to make it happen.
The units provide a great opportunity to communicate to various audiences, whether that is clients, contractors, or the general public.
The new wraps are an excellent branding and advertising opportunity for the building contractors, especially where they are on-site for a long time period with major build projects.
Working with Birmingham based signage contractor Hollywood Monster, Hewden set a brief to create a unique full 32’ by 10’ wrap, in addition to a second option incorporating a framed space design that will allow bespoke messages to be posted.
Steve McNulty, Hewden Accommodation Manager, said, “Like the rest of my team, I’m passionate about our accommodation units.
“We do recognise however that a 32’ grey cabin, may not, to the outside world, seem like the most attractive of products.
“We have, for a number of years, offered customers the option of branding where we paint the unit in our customers’ livery.
“We now know from our research that customers would like to see more interesting and exciting options and we are now able to deliver those.”
Hewden Marketing Director Jeff Schofield added, “ The innovative concepts created by Hollywood Monster will offer Hewden customers a new and exciting option when considering hiring a branded accommodation unit.
“The vinyl wrap can provide a real impact on site to contractors, clients and in some cases the general public.
“We are especially pleased with the ad board option, as this is a cost effective, high impact way of displaying and communicating key on-site messages, which may be relevant to the project.
“Examples of these could include health and safety, site rules, company on site communications or just a standard customer brand advert.”
Commenting on Hewden’s return to ScotPlant, Jeff Schofield added, “Hewden has its heritage and culture firmly rooted in Scotland.
“ScotPlant likewise remains a tradition in the Scottish construction and plant calendar.
“Hewden is delighted to renew its association with the event and is looking forward to listening to customers old and new about our Core Fleet offer and recent investment in Scotland.”